About Hojari
From the Land of Frankincense
Hojari is a premium personal care brand by Fortune Modern International Co., headquartered in Salalah, Sultanate of Oman. Alongside its sister brand Luxoma, Hojari reflects the richness of Omani heritage, blending quality, innovation, and authentic craftsmanship in every product.
Inspired by the legendary Omani Frankincense, known locally as Luban and internationally as Olibanum, Hojari transforms one of the world's most treasured natural ingredients into modern skincare, haircare, baby care, and personal care products.
From the ancient Frankincense valleys of Dhofar to homes around the world, our mission is to share the beauty, heritage, and excellence of Oman's most celebrated natural treasure.
Our Story
The name Hojari is inspired by the renowned Hojari grade Luban, widely recognized as the finest quality frankincense in the world. Harvested from the Boswellia sacra tree that grows naturally in the mountains and valleys of southern Oman, this precious resin has been valued for thousands of years for its purity, rarity, and cultural significance.
Known throughout history as Olibanum, Omani frankincense played a central role in the ancient Frankincense Trade Route, connecting Arabia with civilizations across Africa, Asia, and Europe. Today, this remarkable heritage continues to inspire everything we create.
Hojari was founded to bring the extraordinary qualities of Omani frankincense, frankincense essential oil, and frankincense resin into modern personal care formulations. By combining traditional botanical wisdom with advanced cosmetic science, we create products that deliver a luxurious and authentic self-care experience.
Our mission is simple: to share the world's finest Luban with customers throughout the GCC and beyond.
The Heritage of Omani Frankincense
For over 5,000 years, Oman has been known as the Land of Frankincense. The Dhofar region, home to the legendary Boswellia sacra tree, produces the most sought-after frankincense resin in the world.
Revered by ancient kingdoms, traded along historic caravan routes, and prized for its unique aromatic and cosmetic properties, Omani Luban remains one of the Sultanate's most valuable natural treasures.
At Hojari, we proudly honor this legacy by incorporating authentic Omani frankincense and frankincense essential oil into carefully crafted personal care products that connect tradition with modern living.